PharmAccelerator
Case Study
UI/UX Designer
Medical Excellence Application
It is a turnkey solution that seamlessly integrates with the company's CRM, modernizing the way MSL impact is demonstrated to upper management.
Problem Statement
Redesign the application to streamline MSL workflows by automating target list generation and monitoring publications by healthcare professionals (HCPs) within their territories. This enhancement will save MSLs valuable time, enabling them to concentrate on their core activities and conduct impactful meetings with HCPs in the field.
Overview
The Medical Excellence Application is a comprehensive solution that enhances the strategic dissemination of insights, increases efficiency, and underscores the essential role of MSLs in shaping medical strategy.
Design Process
It's a startup company where most of the requirements were not pre-defined, rather they were created on the go. The design process begins with gathering requirements and understanding the client’s pain points and thorough discovery and research is done including regulatory compliance analysis. Wireframes are initially created to define core layouts, followed by a component library and accessibility guidelines to ensure consistency and usability. High-fidelity wireframes are designed focusing on data visualization and intuitive navigation, which are refined through usability testing. Collaborating with developers, the design is implemented iteratively, with clear acceptance criteria to meet regulatory and user needs. Post-launch, feedback is collected to assess user satisfaction, enabling continuous improvements to support PharmAccelerator’s goal of streamlining pharmaceutical workflows and compliance.
Competitive Research
Personas
Challenges
Understanding Complex User Needs
Diverse User Groups: The application caters to a wide range of users, such as clinical researchers, healthcare providers, msl's, and directors. Each group has unique workflows, goals, and levels of technical proficiency.
Balancing Priorities: It can be challenging to balance the conflicting needs of different users while ensuring the application remains intuitive and functional for all.
Solution: Conduct in-depth user research through interviews, surveys, and usability testing to understand the needs and pain points of each user persona.
Compliance with Regulatory Standards
Design Constraints: The application must adhere to healthcare and clinical regulations, which can limit certain design choices.
Data Security and Privacy: Designing secure interfaces for accessing and handling sensitive patient and research data is critical, adding an extra layer of complexity to UX decisions.
Solution: Collaborate with legal and compliance teams to ensure the design aligns with regulatory requirements without compromising usability.
Simplifying Complex Workflows
Data Overload: Presenting large volumes of trial data, compliance updates, and research findings in a clear and actionable way can be overwhelming.
Integrating Features: Combining functionalities like data visualization, compliance tracking, and communication tools into a unified interface without making it cluttered or confusing is a significant challenge.
Solution: Used modular designs, tabular data visualization, employed data visualization using graphs such as pie, bar and line to make complex information easily digestible.
Ensuring Scalability
Future-Proofing Design: The application must be scalable to accommodate new features, user roles, or regulatory changes without requiring a complete redesign.
Performance Optimization: Managing a smooth user experience while handling increasing amounts of data as the application grows is a significant technical challenge.
Solution: Design scalable UI components and collaborate with developers to optimize performance from the outset.
Feedback
Iterations
Style Guide
Hi-fi Wireframes
Thanks for Scrolling
