What I built & Why
PharmAccelerator — Medical Excellence Application
AI-enabled, role-based healthcare dashboards built from scratch
for Directors and MSLs to drive clear, actionable insights.
for Directors and MSLs to drive clear, actionable insights.
AI-Driven Dashboards for Medical Affairs Teams
PharmAccelerator is a SaaS platform that enables pharmaceutical teams to measure and improve field medical performance. I led the UI/UX design for the Medical Excellence application, defining role-based workflows, information hierarchy, and interaction patterns that helped MSLs, HCPs, and Directors access insights faster and with greater confidence.
Duration: 3 yrs
Role: UI/UX Designer — Led design of dashboards and workflows, owning user flows, wireframes, and high-fidelity prototypes.
Result: Launched product with 30% faster insight generation, improved dashboard adoption, and alignment across global medical teams
Results validated the vision — it was time to evolve the platform from data-heavy reporting to an intelligent, insight-driven experience for medical affairs teams worldwide.
Problem Statement
Medical Affairs teams lacked a centralized way to access real-time insights or measure scientific impact. MSLs relied on fragmented tools to prepare for field visits, while Directors lacked visibility into regional performance and outcomes. The organization needed its first role-based dashboard system to unify data and support faster, more informed decision-making.
Goals & Objectives
Build PharmAccelerator’s first unified, role-based analytics platform to replace fragmented medical workflows with a clear, insight-driven experience.
Key objectives included delivering personalized dashboards for MSLs and Directors, reducing time-to-insight through simplified navigation and clearer information hierarchy, and improving adoption through intuitive workflows and consistent UI patterns—while meeting accessibility and compliance standards to support long-term scalability.
Design Process
Building PharmAccelerator’s Medical Excellence dashboards from the ground up began with researching how MSLs and Directors prepared for field visits, tracked scientific engagements, and reported outcomes using spreadsheets and disconnected tools. I mapped these manual workflows, identified core KPIs required for territory planning and performance review, and translated them into role-based personas, information architecture, and dashboard workflows. I validated these flows through ongoing collaboration with Product, Engineering, and QA, iterating in high-fidelity prototypes to ensure feasibility, clarity, and consistency before development.
Competitive Analysis
• Existing life sciences platforms prioritize compliance and data depth, often at the expense of usability and role clarity.
• Many tools are complex to onboard, expensive to scale, and not optimized for day-to-day Medical Affairs workflows.
• These gaps informed a design focus on role-based dashboards, simplified navigation, and faster access to high-value insights.
• Many tools are complex to onboard, expensive to scale, and not optimized for day-to-day Medical Affairs workflows.
• These gaps informed a design focus on role-based dashboards, simplified navigation, and faster access to high-value insights.
Personas
Challenges and Design Decisions
Designing PharmAccelerator’s first Medical Excellence dashboard came with several product-level challenges:
No existing dashboard framework
Defined a new information architecture, navigation model, and reusable UI patterns from scratch to establish a consistent foundation.
Highly Diverse User Roles (MSL's, Directors and HCP's)
Implemented role-based dashboards, permissions, and KPI views so each role saw only relevant insights without cognitive overload.
Complex, High-Volume Scientific Data
Simplified and prioritized data using progressive disclosure and clear visual hierarchies to surface actionable insights quickly.
Fragmented manual workflows across tools
Consolidated reporting, insights, and activity tracking into a single, unified experience to reduce context switching.
Need for a long-term scalability and Accessibility
Built a scalable, WCAG/508-compliant Figma design system to support future growth and consistency.
Feedback
Iterations
Style Guide
Hi-fi Wireframes
Result
The new Medical Excellence dashboards were launched successfully, delivering measurable impact:
30% faster insight discovery, driven by prioritized cards, clearer data visualization, and simplified navigation.
Improved field readiness as MSLs could prepare for HCP interactions in minutes instead of hours.
Consistent performance tracking through automated target lists, activity logs, and publication insights.
Higher adoption across global regions due to role-based personalization and an intuitive UI.
Stronger compliance posture, thanks to WCAG/508 accessibility and structured permission controls.
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