Project Overview
PharmAccelerator — Medical Excellence Application
AI-Driven Dashboards for Medical Affairs Teams
PharmAccelerator is a SaaS platform that empowers pharmaceutical teams to measure and enhance field medical performance. I led the UI/UX design for the Medical Excellence application, focusing on creating AI-driven, role-based dashboards that enabled MSLs, HCPs, and directors to access actionable insights faster and more intuitively.
Duration: 2yrs 9months
Team: 7 members — CEO, Product Manager, UX Designer, Front-end & Back-end Engineers, QA, and Medical Affairs stakeholders (MSLs & Directors)
Role: UI/UX Designer — Designed dashboards, workflows, and visual data components for the Medical Excellence application. Owned user flows, wireframes, and high-fidelity prototypes.
Result: Launched product → 30% faster insight generation, improved dashboard adoption, and alignment across global medical teams
Results validated the vision — it was time to evolve the platform from data-heavy reporting to an intelligent, insight-driven experience for medical affairs teams worldwide.
Tools
Figma, FigJam, Notion, Jira, Confluence, Google Suite
Problem Statement
PharmAccelerator’s Medical Affairs dashboard had become cluttered, non-personalized, and inefficient, leading to low adoption and fragmented workflows across global teams. MSLs and directors depended on spreadsheets and manual tracking, making it difficult to access timely insights or measure field performance effectively.
Core Challenges: Complexity, Fragmentation, and Inefficiency.
Complexity – Overloaded dashboards made navigation slow and unintuitive.
Fragmentation – Data scattered across tools hindered collaboration and decision-making.
Inefficiency – Manual processes limited insight discovery and slowed performance tracking.
The redesign introduced role-based dashboards, automated target lists, and HCP publication tracking, resulting in a 30% faster insight discovery rate and enabling medical teams to make smarter, data-driven decisions with ease.
Goals & Objectives
The redesign focused on creating an AI-driven, role-based Medical Excellence platform that empowers MSLs and directors to make faster, data-informed decisions. It aimed to deliver clarity, efficiency, and personalization through a streamlined, accessible dashboard experience.
Focus Areas: Streamline, Personalize, and Empower.
Streamline complex workflows and reduce time spent navigating data.
Personalize insights with AI-driven recommendations and contextual dashboards.
Empower leadership visibility through unified analytics and performance tracking.
Design Process
Redesigning PharmAccelerator was more than a visual overhaul — it became a collaborative effort between MSLs, medical directors, developers, and QA teams. Together, we focused on transforming complex workflows into a seamless, insight-driven experience that fit naturally into how medical teams work every day.
Competitive Analysis
Personas
Challenges
Understanding Complex User Needs
Diverse User Groups: The application caters to a wide range of users, such as clinical researchers, healthcare providers, msl's, and directors. Each group has unique workflows, goals, and levels of technical proficiency.
Balancing Priorities: It can be challenging to balance the conflicting needs of different users while ensuring the application remains intuitive and functional for all.
Solution: Conduct in-depth user research through interviews, surveys, and usability testing to understand the needs and pain points of each user persona.
Compliance with Regulatory Standards
Design Constraints: The application must adhere to healthcare and clinical regulations, which can limit certain design choices.
Data Security and Privacy: Designing secure interfaces for accessing and handling sensitive patient and research data is critical, adding an extra layer of complexity to UX decisions.
Solution: Collaborate with legal and compliance teams to ensure the design aligns with regulatory requirements without compromising usability.
Simplifying Complex Workflows
Data Overload: Presenting large volumes of trial data, compliance updates, and research findings in a clear and actionable way can be overwhelming.
Integrating Features: Combining functionalities like data visualization, compliance tracking, and communication tools into a unified interface without making it cluttered or confusing is a significant challenge.
Solution: Used modular designs, tabular data visualization, employed data visualization using graphs such as pie, bar and line to make complex information easily digestible.
Ensuring Scalability
Future-Proofing Design: The application must be scalable to accommodate new features, user roles, or regulatory changes without requiring a complete redesign.
Performance Optimization: Managing a smooth user experience while handling increasing amounts of data as the application grows is a significant technical challenge.
Solution: Design scalable UI components and collaborate with developers to optimize performance from the outset.
Feedback
Iterations
Style Guide
Hi-fi Wireframes
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